![]() Task switching exacts a cost few realize they’re even paying. The second is less predictable: you have to activate the “rules” for whatever you’re about to do. The first is nearly instantaneous: you decide to switch. When you switch from one task to another, voluntarily or not, two things happen. Researchers estimate that workers are interrupted every 11 minutes and then spend almost a third of their day recovering from these distractions. It’s not that we have too little time to do all the things we need to do, it’s that we feel the need to do too many things in the time we have. When you try to do two things at once, you either can’t or won’t do either well. ![]() There will always be just a few things that matter more than the rest, and out of those, one will matter most.ĭoing the most important thing is always the most important thing. Start with as large a list as you want, but develop the mindset that you will whittle your way from there to the critical few and not stop until you end with the essential ONE. Extraordinary results are disproportionately created by fewer actions than most realize. The majority of what you want will come from the minority of what you do. If your to-do list contains everything, then it’s probably taking you everywhere but where you really want to go. Instead of a to-do list, focus on a success list-a list that is purposefully created around extraordinary results. ![]() Most to-do lists are survival lists-getting you through your day and your life, but not making each day a stepping-stone for the next so that you sequentially build a successful life. “The things which are most important don’t always scream the loudest.” - Bob HawkeĪchievers always work from a clear sense of priority. Activity is often unrelated to productivity, and busyness rarely takes care of business. We become active and busy, but this doesn’t actually move us any closer to success. When everything feels urgent and important, everything seems equal. The ONE Thing sits at the heart of success and is the starting point for achieving extraordinary results. The ONE Thing shows up time and again in the lives of the successful because it’s a fundamental truth. Getting extraordinary results is all about creating a domino effect in your life. You need to be doing fewer things for more effect instead of doing more things with side effects. It’s realizing that extraordinary results are directly determined by how narrow you can make your focus. When you want the absolute best chance to succeed at anything you want, your approach should always be the same. Where Keller has had huge success, he had narrowed his concentration to one thing, and where his success varied, his focus had too. The ONE Thing is the best approach to getting what you want. The ONE Thing Summary Chapter 1: The ONE Thing
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